I'm John Root, a growth marketing leader with 20+ years leveraging technology to deliver measurable business outcomes. I help B2B and B2B2C organizations unify marketing, sales, and customer success through advanced tech stacks, data-driven strategy, and AI innovation — scaling demand, accelerating pipeline, and driving revenue growth.
Architect and implement marketing technology ecosystem, including greenfield builds, spanning CRM, marketing automation, CDP, attribution, and digital experience platforms. Ensure systems are tightly integrated, data is consistently structured, and workflows support measurable, scalable marketing execution.
Unify fragmented marketing, sales, and customer data into a governed single source of truth that supports full-funnel visibility and performance measurement. Layer in AI and automation to enhance scoring, routing, segmentation, and enable faster decision-making.
Lead and optimize full-funnel paid media programs across a diverse mix of platforms, including paid search, paid social, programmatic display, CTV, and ABM. Align strategy, execution, and measurement to revenue objectives, ensuring performance signals are actionable across marketing and sales.
Scale campaign operations, enablement, and automation across the full marketing-to-revenue lifecycle. Establish and refine operating models, SLAs, and performance frameworks that align marketing, sales, and customer success. Ensure programs execute with consistency, speed, and compliance.
Brought in as the first Marketing Operations leader to build the function from greenfield. Scaled into a 25-person center of excellence across growth, digital, analytics, member engagement, and PMO.
Owned the MarTech stack and campaign engineering for B2B demand gen and B2B2C member engagement across a regulated health platform serving 20M+ members.
Modernized marketing automation and lead management across 21 worldwide study-abroad and higher-ed programs, improving full-funnel visibility and lead-to-enrollment performance.
Rebuilt the marketing technology infrastructure from the ground up across B2B trade and DTC channels, unifying customer data and elevating the brand's premium market position.
HubSpot (Marketing, Sales, Ops / Data), Salesforce (Marketing Cloud, Sales Cloud, Service Cloud), Braze, Iterable, Marketo, Pardot, Eloqua, Klaviyo, Seismic, Highspot, Outreach, Salesloft
JavaScript, TypeScript, React Native, Next.js, Node.js, Vue, Angular, Python, SQL, GraphQL, AMPscript, Liquid, Velocity, REST APIs, Docker, Git, Zapier, Make, n8n, Workato, Pandas, NumPy
Demandbase, 6sense, StackAdapt, AdRoll ABM, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google DV360, The Trade Desk
Snowflake, BigQuery, Segment, Tealium, Hightouch, Fivetran, Tableau, Looker, Power BI, Domo, Google Analytics, Adobe Analytics, MadKudu, Clay, Pecan, OpenAI API, Claude, LangChain, LlamaIndex, Pinecone
Next.js, Gatsby, Astro, Contentful, Prismic, Strapi, WordPress, Optimizely, VWO, Mutiny, SEMrush, Ahrefs